Due to lack of inspiration and an overload of real world things, focus is being redirected to writing again. This is partially blamed on my friend Richard Kofi Awuah-Boadu (say that 5 times fast) and his ability to both inspire and excite me in one swift stroke of a keyboard. As you click on each team to enhance the view of the new uniform, you are met with a rally cry of words that have the ability to put you on the 50 yard line no matter which team you choose.
In the spirit of all things college football, Nike has launched their Pro Combat line of uniforms with an interactive microsite for 10 major football programs: Pitt, Boise State, Miami, Virginia Tech, THE Ohio State, West Virginia, TCU, Florida, Oregon State and Alabama. From swagger, to pride, to hell, to swamps - each of these schools is represented by their history and their unique presence on the field. My fellow UT Ad Grad has successfully put his own allegiances aside and given the voiceover incredible life. One of the reasons that marketing can be so appealing is the way that messaging can incorporate emotion, whether blatant or subtle, into the position of a product. In the way that Awuah-Boadu describes these teams with words, the new design of the uniforms give them such a strong and proud presence that could make anyone a little (okay, a lot) jealous that not all NCAA teams are represented here.
What better to get ready for rivals than to see some awesome new uniforms and feel heartbeat behind some of the greatest teams...
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